How much does Sellaro cost?

Sellaro currently costs 0 € per month. There are no setup fees, service fees, transaction fees, or paid add-on modules.

Do I need a credit card?

No. No credit card is required to register or use Sellaro.

Sellaro is designed for professional and ambitious resellers who want to manage inventory, purchases, sales, finances, and analytics in one place.

How does the Amazon integration work?

You explicitly authorize Sellaro to access your own Amazon account. Sellaro does not request Seller Central credentials and accesses only the data required for enabled features.

Is Amazon data from different users combined?

No. Amazon data is not aggregated across accounts, sold, or used to publish insights into Amazon's business.

How are profits calculated?

Sellaro uses FIFO to match sales with available purchase lots, factoring in recorded costs, fees, and expenses. The underlying figures remain traceable.

Completely free · 0 € per month

Your reselling business. One clear overview.

Sellaro brings inventory, purchases and sales, finances, and analytics together in one transparent workspace—from the first purchase to realized profit.

Get Started for Free View transparent pricing

No credit card
No hidden fees
No transaction fees

Business Overview

Sample data · current month

Live View

Revenue

12.480,00 €

from 64 sales

Realized Profit

2.164,30 €

after recorded costs

Available Inventory

138

across all platforms

Outstanding Deadlines

Returns and receipts

Profit trends

Transparently derived from your business data

+17,4 %

One workspace

Fewer spreadsheets. More reliable decisions.

Sellaro connects operational workflows and financial data without hiding the source of individual figures.

Inventory & Purchasing

Manage items, sizes, conditions, purchase prices, and return deadlines in one place.

Sales & Platforms

Track sales, fees, and payouts across your sales channels.

FIFO Profit Calculation

Clearly match sold units to purchase lots and calculate actual margins.

Financial Overview

Bring expenses, revenue, receivables, and liabilities together in one ledger.

Analytics & Reports

Analyze trends by period, product, and platform, and export data.

Returns & Deadlines

Keep outstanding returns and relevant deadlines visible in your workflow.

Amazon Services

Put your own Amazon data into the right context.

Following explicit authorization, Sellaro processes only the data from the connected account that is required for the selected function. No Seller Central passwords, no cross-account benchmarks.

Amazon Services in detail

Analytics for Authorized Accounts

Your own Amazon business data is analyzed by account—without cross-account aggregation or data sales.

Purchase Reconciliation

Reconcile Amazon Business orders, receipts, and refunds with your own purchase records and check for discrepancies.

Operational Overview

Inventory, orders, and financial events are integrated into Sellaro's existing workflows.

Security & data control

Access only where it is needed.

Sellaro uses explicit authorization, minimal data access, and clear account boundaries. Details on data processing and deletion are publicly available in the Privacy Policy.

Mandatory Two-Factor Authentication

Account access is secured with TOTP in addition to your password.

Secure Data Transmission

Connections to the website and integrated services are encrypted using TLS.

Account-Isolated Processing

Business data is assigned to the authorized user account and is not disclosed to other users.

Clear pricing

Everything in Sellaro. 0 € per month.

The full feature set is currently free. There are no setup, service, support, or transaction fees and no paid add-ons.

0 €per month

All pricing details

Documentation, not guesswork

Public guides explain setup and daily workflows without requiring sign-in.

Open guides

Frequently asked questions

Clear answers about pricing, features, and data access.